What is Invisible Animation?

The invisible animation is an animation that you don’t notice. It’s there to make it easier for end-users and to ensure that end-users are able to offer feedback if they want to. Web animation is a challenging field (versus apps which are native), so the best invisible animation is a superb blend of easing, poses, timing, and spacing.

As you may already know, the animation doesn’t display in the same way on different types of hardware. This means that compromises to animation quality are sometimes necessary to ensure that every user (on every type of hardware) has a good experience.

For example, animation which looks gorgeous on a big and tricked-out iMac may not look good on a “lesser” device. It may seem slow and disjointed. It may not display in a fast, smooth and seamless manner.

Testing out different animations on a variety of devices is important. To make the best invisible animation, you will need to make invisible animations which perform well on most types of hardware. Narrow the field with testing and then decide what to add to your final product.

Creating impressive invisible animation is all about trial and error, with a mind to offering the end-user a superlative experience. Here are some forms of invisible animation which have made the cut at our company. We use these invisible animation strategies in order to build an email that hits the targets with consumers.